International Conference

Marketing Destinations and their Venues

9-11 February 2006

Athens, Greece


General Sessions topics covered:


- Destination marketing 

- Destination evaluation 

- Market analysis

- Demand forecasting

- Strategic business planning for small sized venues

- Developing sales strategies

- Negotiation Strategies

- New products development (wine tourism, geotourism, destination weddings etc)

- Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)

- Meeting industry trends   

- Factors influencing the growth and development of meetings demand 

- Venue marketing   

- Communication with clients

- Crisis management 

- Corporate Social Responsibility

- Communicating through a crisis


Education Sessions (Saturday, 11 February 2005) topics covered:


- Internet marketing

- Web site design - search engine optimization

- Event bidding 

- Media and public relation strategies 

- Communicating through a crisis

- Strategic Pricing


Special Session topic covered:


- Gastronomy as a tool for destination marketing



  Heliotopos Conferences
28, Ypsilantou str., GR-17236, Dafni-Athens, Greece
  Phone: +30 210 9730697, Fax: +30 210 9767208

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