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General Sessions topics covered:
- Destination marketing
- Destination evaluation
- Market analysis
- Demand forecasting
- Strategic business planning for small sized venues
- Developing sales strategies
- Negotiation Strategies
- New products development (wine tourism, geotourism, destination weddings etc)
- Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)
- Meeting industry trends
- Factors influencing the growth and development of meetings demand
- Venue marketing
- Communication with clients
- Crisis management
- Corporate Social Responsibility
- Communicating through a crisis
Education Sessions (Saturday, 11 February 2005) topics covered:
- Internet marketing
- Web site design - search engine optimization
- Event bidding
- Media and public relation strategies
- Communicating through a crisis
- Strategic Pricing
Special Session topic covered:
- Gastronomy as a tool for destination marketing
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